Linen Club Fabrics, from Jaya Shree Textiles – a unit of Aditya Birla Nuvo, has opened its second exclusive showroom "The Ramp" in Kolkata at Alipore. Spread over 1,300 sq.ft., the new store offers a range of linen fabrics and ready-to-wear garments. This is the company’s 54th exclusive showroom in India.
Speaking on the occasion, Abhey Nair, Sr Vice President, Aditya Birla Nuvo, said: “Linen Club from Jaya Shree Textiles is India’s finest fabric brand that is highly regarded in the market. Linen Club is popular with the leading garment brands in India such as Colour Plus, Louis Phillipe, Van Heusen, Allen Solly, Wills Lifestyle, Park Avenue, Benetton, Blackberry’s, Levi’s, Freelook, Arrow, Zodiac, and Pepe Jeans. The popularity and consumer’s trust in linen is growing. The opening of this exclusive linen showroom is a big step forward for natural fabric lovers of Kolkata."
Rabindra Mohan, Assistant Vice President, Linen Club, said that the idea is to strategically coincide this launch with the festive and marriage season ahead.
-IndiaRetailing Bureau
