Reliance Digital, the consumer electronics and durables arm of Reliance Retail, has opened its fourth store in Mumbai at Phoenix Market City, Kurla. Spread over 9,740 sq.ft., the new store stocks more than 4,000 products including 200 international and national brands of audio and video products, electronic musical instruments and digital cameras, gaming consoles and games, computers and peripherals, mobile and fixed line instruments, air conditioners, refrigerators, water purifiers and kitchen and home appliances.
Speaking on the occasion, Brian Bade, CEO, Reliance Digital, said: “We are delighted to open our fourth Reliance Digital store in Mumbai. We have got an overwhelming response from our existing stores in Lokhandwala, Vashi and Thane and are pleased to expand the same shopping experience to our customers in this part of the city. Thanks to our loyal customers, Reliance Digital now has 57 stores in India. We look forward to open new stores in the coming months.”
Reliance Digital has experience zones (for home theatres, televisions, home and car music systems) to familiarize customers with the product. Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and currently operates more than 1,000 stores in over 86 cities, spanning 14 states and serving over 2.5 million customers every week.
-IndiaRetailing Bureau
