Indian wear brand Biba has opened a store at Pal Heights in Bhubaneswar, Orissa. Spread over 700 sq.ft., the new outlet offers SKDs (salwar-kameez-dupatta), mix ‘n match kurtas, leggings and Biba Girls (for 2- to 12-year olds).
Speaking on the occasion, Siddhartha Bindra, Managing Director, Biba, said: “We are pleased to launch our first store in Bhubaneswar. We have had a fantastic response to Biba and its products in the past, and we felt the timing was right to open our exclusive store in the city and cater to its smart and stylish consumers”.
The new outlet stocks four collections, namely Silver Moon, Nocturnal Oasis, Ibiza Holiday and Bohemian Angels. The price range for the new collections starts from Rs 699.
Biba currently has over 87 exclusive stores in 40 cities. The brand is also available in large-format stores such as Shoppers Stop, Lifestyle, Pantaloons and Central.
