The Netherlands-based watch phone (a watch with mobile phone functionality) maker, Burg has recently entered India by opening its first store in Kolkata at Elgin Road. Spread over 500 sq.ft., outlet showcases five models ranging from Burg 9 to Burg 13 priced between Rs 9,000 and 24,000. The accessories at the store are available in the approximate price range of Rs 700 to 2,500.
Ashwini Kedia, Director, BURG India, said: “Burg is the latest fashion statement in the world and has the potential to change the way world communicates today.”
According to the company officials, the location was chosen to highlight the brand amidst other international names like Calvin Klein, FCUK, Tommy Hilfiger, and Levis.
The brand claims to gradually expand its network all over the world. Currently, Burg products are available in countries such as Italy, Germany, Russia, Mexico, United States of America, Spain, Chile, Venezuela, Norway, and Switzerland.
After Kolkata, the company plans to open outlets in Delhi, Gurgaon, Guwahati, Noida, Jaipur Mumbai, and Ahmedabad.
-Shubhra Saini
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