In an initiative to drive its business-to-business (B2B) offerings, electronic major Samsung Electronics has launched a new global advertising campaign to strengthen its brand among business audience. The campaign titled ‘Ctrl P’, which stands for easy manageability, is a part of company’s marketing push for Samsung’s printing business, said a company press release.
Anthony Toope, marketing manager, IT division, Samsung Electronics Australia, said, “Samsung currently holds the second position by market share in global laser printer industry and we are looking to consolidate this strength through significant growth of the laser printer business. This campaign is a key element of our growth ambitions for the printing business and for company’s global brand strategy.”
“We have recognised that B2B market is an area of strategic growth and we are focused on strengthening the brand in this space, leveraging the success we have seen in the B2C market,” added Toope.
Meanwhile, the company is investing heavily in its workforce and marketing efforts globally, together with expanding its product and solutions portfolio. The ‘Ctrl P’ campaign will run in 14 global markets that include Australia, Canada, China, North America, Russia and Singapore and eight European countries, added the release.
— IndiaRetailing Bureau
