Cognizant Technology Solutions has announced that in 2010 it helped global retailers successfully manage the peak shopping season.
Using Intellipeak, a business process as a service (BPaaS) platform, Cognizant supported more than a dozen retailers across three continents in the peak season of 2010, the company said in a statement.
“At a time when retailers are focusing on increased customer intimacy and channel expansion as key business drivers, a hectic holiday shopping season presents a huge opportunity,” said Francisco D’Souza, president and chief executive officer, Cognizant.
He further said, “Working with the world’s leading retailers across the value chain, we recognised the need for an end-to-end, next-generation solution that could handle peak season volumes across diverse channels in multiple retail formats.”
According to the National Retail Federation (NRF), the world’s largest retail trade association, the holiday season can represent 25-40 per cent of annual sales for some retailers.
“Cognizant supported us with peak planning, training and system health checks and monitoring to make sure it was ‘business as usual’ for Staples, even at the height of the peak season,” said Brian Light, CIO, Staples Inc.
Cognizant claims Intellipeak enables retailers to manage key risks and achieve trouble-free, high-volume sales during the peak shopping season by assessing the readiness of business processes, IT systems and underlying infrastructure.
– IndiaRetailing Bureau
