Scheduled for Nov-Dec 2011 soft launch, 1MG Road, an upscale, urban-downtown highstreet, in the heart of Bangalore is expected to be fully operational tentatively by January 2012.
“Innovatively configured as a layered highstreet with large, double level shop fronts, it shall be India’s first StarCentre,” said Shilpa Malik, co-founder and CEO, StarCentres.
The centre with a gross leasable area of 2 lakh sq ft, will have a vibrant mix of brands like Jack & Jones,Vero Moda, Only, Apple, Haagen Dasz, Parcos, Esprit, Clarks, Fab India, The Body Shop, Mac, Clinique, Estee Lauder, Hidesign, Holii, The Bombay Store, Coffee Beans & Tea Leaf, Da Milano, Hallmark, Maspar, Oxford Book Store, Cha Bar, Nike, Puma, And, Global Desi, United Colors of Benetton, Yishion, The Beer Café, The Blue Elephant, Skyee, among others.
1MG Road is created to be a premium, high-energy, urban retail centre for the affluent Bangalorean’s, located on MG Road across the Taj Residency, The Oberoi, Ista and the Park Hotel. The centre is innovatively designed, modelled on the lines of successful highstreets across the globe, the unique design offers high visibility, easy access, and great branding opportunities for its stores.
The centre will have a street of fine dining restaurants, instead of a food-court, and there will be no multiplex. The flagship stores are placed in a unique layered high street concept with large G+1 mega fronts and top-end facing the Ulsoor Lake.
-Priti Payal
