Flagship Stores: Boosting the Brand

For most retailers, flagship stores are an essential part of brand strategy. These larger-than-life brand boosters are not that important from the point of view of sales but have a very important part to play in terms of brand awareness, market positioning, customer engagement, and long-term benefits. While flagship stores can help uplift the profile of a retailer in the market, opening too many of them or going overboard with their size and interiors can make them unviable and ineffective.