Kimi Raikkonen Appointed as Brand Ambassador for Wrangler

Founded by Blue Bell Company, Wrangler has launched a design platform, Denim Performance for FW13, with 2007 World Champion Kimi Raikkonen as brand ambassador. Wrangler powered by Alpinestars is an exclusive collaboration between denim icon Wrangler and motorsports specialist Alpinestars– starring Kimi Raikkonen in the limited edition black denim jeans and motorcycle jacket. Alpinestars is known for its technical protection: jeans are reinforced with Kevlar®, the jacket with Bio Armor– for daily rides and weekend adventures. A part of VF Corporation- the world’s largest apparel company, Wrangler is available at exclusive stand-alone stores, leading apparel stores and major department stores.