AND- the contemporary western wear brand and Global Desi- the India inspired boho chic brand under And Designs India Ltd. announced the launch of its new joint store in Bengaluru. This marks the 45th exclusive AND store and the 60th exclusive Global Desi store in the country.
The store housing the two brands is located at New Bel Road and is spread across 956 sq.ft. for AND and 776 sqft for Global Desi offering vast and vibrant collection from the Spring Summer 2014 collections of AND and Global Desi.
The Global Desi collection showcases a trendy range of chic and edgy outfits including printed maxis, kaftans, palazzos, crop tops, tunics, dresses, jumpsuits and many more options in soft fluid fabrics like LIVA -a must have for all the fashion savvy women! Keeping in mind the modern, progressive and independent woman, AND offers a range of au courant contemporary outfits and accessories that can easily transform your look and enhance your inherent style quotient!
Speaking on the occasion of the launch, Anita Dongre, Creative Director, AND & Global Desi says “Both AND and Global Desi continue to bring some feisty fashion to the city catering to the trendy Indian woman and seeing her through her day at work to a night about town with apparel and accessories that are visually appealing and fashionably upbeat. Sorbet hues and classic silhouettes make the AND Spring Summer collection a style delight while the print mania at Global Desi keeps the trend meter high this summer.
