Flying Machine Appoints Arjun Kapoor as a Brand Ambassador

Flying Machine, the iconic homegrown jeans brand from Arvind Lifestyle Brands has announced the signing of Arjun Kapoor as its new brand ambassador. A print and television campaign has been launched featuring Arjun Kapoor showcasing the new SS ’14 collection. Commenting on the partnership with Arjun Kapoor, Alok Dubey, COO Arvind Lifestyle Brands Ltd said, “Flying Machine is the vanguard of youth trends and hence our next Brand Ambassador also has to be someone who’s seen and believed to be the new cool. With noteworthy performances behind him, quite a few big releases ahead and his zeal and commitment to be in the big league, we believe Arjun Kapoor is all set to be ‘The New Cool’ not just in the film industry but with youth at large. He’s leading a cultural shift where bold new subjects are being taken to the target audience and a new youth culture is being defined. He’s definitely a youth icon with a real persona and that is a glove-fit for Flying Machine, a cult icon itself.”