BIBA has launched the first flagship store in Hughes Road, Kemps Corner. Highlighted with warm colours, the store is spread over 2,200 sq.ft. The store is stocked with the latest collections for the Spring Summer 2014 such as SKD (Salwar Kameez Dupatta), Mix n Match Kurta, BIBA by Rohit Bal, leggings, loungers and BIBA Girls catering to 2-12 year old girls.
“We are delighted to launch our first flagship store in Mumbai since it is the place from where my mother incepted the brand in 1988. Being the fashion capital of the country, Mumbai, as a region is also a tremendous market for us. In last 26 years, BIBA has managed to create a mark for itself in the ethnic wear category, ” said Mr. Siddhartha Bindra, Managing Director, BIBA.
