Indian Republic, the menswear store by the National Textile Corporation Limited is all set to see its first set of openings in two months time.
“With a store each in Hyderabad, Chennai, Bangalore and New Delhi by August, NTC is taking the franchise route to open 60 India Republic stores by the end of March 2015. Initially, the stores will sell only men’s wear including formal and casual clothing. However, the brand also has plans to introduce women’s category with the fusion of ethnic and contemporary garments, revealed Aloke Bannerjee, director marketing at NTC. “Designed by Fitch, the outlets will be comparable to top fashion stores; strategically located to ensure maximum visibility and will offer quality merchandise at most affordable prices,” added Banerjee.
Talking about the Indian Republic franchise proposition, Banerjee said that NTC would be looking for franchisees with 700 – 1000 sq ft space in good locations. Why anyone should opt for NTC over other options would be because NTC was offering 35 percent margin with 8 percent net which would be over and above 12 percent set aside for franchisee’s space rental, explained Banerjee. Helping franchisees with shop fittings, fixtures & promotions NTC will also help franchisees with stock correction up to 30 percent. Each store would be expected to make annual sales of Rs. one crore.
Spported by extensive media campaign to present its unique selling proposition – best quality at best price and experience, the corporation has made detailed business plan to launch the Indian Republic stores in Tier I, II and III cities.
Other recent initiatives of NTC include Brand India stores and the RAASA home collection. The Brand India stores would primarily serve to fulfil all the needs of the consumers for home and lifestyle products ranging from furniture and home furnishings, ethnic garments, lifestyle and home products including antiques and Indian crafts. RAASA is a home and bath linen brand by NTC which is being launched with latest designs, trends at affordable price without compromising on the quality. The initial designs have been inspired by Nav-Ras providing home linen products for every mood of the customers.
