Mother-daughter relationships is the closest of all human relationships and in tandem with this thought, Clinic Plus has launched its ‘M se Maa, Maa se Mazbooti’ campaign; reflecting how every daughter gets her strength from her mother and how a mother plays a huge role in her development. With the launch of Clinic Plus’s Scholarship Programme 2014, the brand takes another step towards its commitment to empower mothers by providing scholarship for their daughter’s education and help them fulfill their dreams.
The idea is to reach out to girls in rural schools and provide them with secondary education, which in turn will reduce the dropout rate and aid them to build a better future.