Launched in 2014, Red Riding is owned by Mahak Group of Industries. The brand focuses on fashion accessories particularly scarves, stoles and shawls. According to the brand, this category holds a lot of potential, and is completely untapped and unorganised.
Brand USP: The brand offers exclusive designer scarves, stoles and shawls that are made with finest fabric and skin friendly dyes. It showcases a wide range of products at very affordable prices, starting from Rs 99.
Target customers: The brand targets young girls and middle-aged women.
No. of Indian cities currently present in: The brand has presence in more than 100 Indian cities.
Total no. of MBOs: 1,200+
Presence in Large Format Stores: Ritu Wears, Chunmun, Bindals, Stanmax, Suvidha stores, Wardrobe, Meena bazaar, Monalisa and Goenka Shoppee
New territories or regions added: The brand recently entered the markets of South India.
Presence in online retail: The brand has tied-up with Snapdeal, Jabong, Myntra, Flipkart and Fashionandyou to retail the fashion accessories.
Future plans: The brand aims to reach each and every corner of the country.
Targeted cities in the next couple of years: The brand is focusing at all prominent cities including tier – III cities.
Growth percentage (CAGR of last 3 years): 1400%
Brand turnover (estimated for CY2014): Rs 6 crores
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