Leading multiplex chain PVR has announced a tie-up with CJ 4DPLEX, the world’s first 4D cinema company, at CinemaCon, Las Vegas. With this, PVR will launch the 4 DX technology this year in India, through its first Superplex, a 15-screen multiplex at Logix City Centre in Noida, India.
Gautam Dutta, CEO PVR Ltd. said, “India is a land of cinema lovers. The country has an immense potential to both produce and consume movies in various formats.
Introducing 4DX will be another step to offer finest movie experience to our patrons here. PVR has always aimed to give the best to its audiences and we see a promising future for this technology in our country.”
Byun Hwan Choi, CEO of CJ 4DPLEX said, “Our partnership with PVR Ltd. is a great opportunity for 4DX to accelerate expansion in the world’s largest film – producing country. Being loved by the Indian moviegoers is a worthwhile challenge for us, and we are eager to achieve it. We look forward to a successful partnership with PVR.”
PVR, with its robust expansion plans, presently has more than 470 screens successfully running in the country and aims to cross the mark of 500 screens. As PVR expands its operations pan India, PVR is present over in India with 471 at 106 properties across 44 cities.
PVR is the largest and the most premium film and retail entertainment company in India. Since its inception in 1997, the brand has redefined the way people watch movies in India. PVR currently operates a cinema circuit comprising of 471 screens at 106 properties in 44 cities pan India. The company acquired the Cinemax properties in 2012 and currently serves 60 million patrons at PAN India level. Currently amongst the top 10 cinema companies in the world with respect to admissions per screen, PVR has entered the World Economic Forum’s List of Fastest-Growing ‘Global Growth Companies’.
PVR Cinemas says since VR is a 15-20 minute immersive experience, it will not push audience away from movie watching
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