Online jewellery retailer Caratlane has announced the launch of one-of-its-kind 3D virtual jewellery try-on app.
The app uses facial recognition technology and 3D imaging technologies to provide a life-like immersive try-on experience. The app will currently enable customers to try on earrings and would be followed by try-on features for other products soon.
“With the CaratLane app, shoppers’ will be able to browse through 1000’s of earrings and see exactly how it would look on them, before deciding to buy. They can also share their favourite looks on Facebook, Whatsapp and Twitter. We believe that the app by itself will be an addictive experience for women and it will transform the way jewellery shopping is done in india,” said Mithun Sacheti, Co-founder and CEO of CaratLane, in a press release.
The key feature of CaratLane app is the 3D Virtual jewellery Try-on feature where the app takes a video of the user and then using 3D imaging technologies, generates a 3D view of the customer wearing CaratLane earrings. They can also share their photo with friends on WhatsApp, Facebook etc.
“We expect the app to contribute 30 to 40 per cent of its overall business within the next six months,” Sacheti added.
In addition to online presence, CaratLane operates through an offline ‘experience lounge’ format in seven cities, including Delhi, Bangalore, Chennai and Hyderabad. The company’s Try At Home channel caters to 20 cities across India.
