Himalaya Drug Company to join the bandwagon of omni-channel retailing

The Bangalore-based herbal health care products manufacturing firm, The Himalaya drug Company is all set to launch an omni-channel strategy to map the e-commerce portals by the end of 2015. The company plans to launch mobile application as part of the strategy, wherein consumers will be able to browse and order products via installed tablets at Himalaya stores. The ordered products, if not available at the store, will be delivered within two days time. Commenting on the plans of expansion, Philipe Haydon, CEO at Himalaya said that the company is presently expanding at an average rate of two stores per month and further aims at Rs1,800 crore revenues this fiscal from Rs1,500 crore last year.