Nestle rolls out first sub-brand of Maggi to appeal to ‘young adults’

Nestle India has rolled out the first sub-brand of its 2-minute noodles Maggi under the name Hot Heads, as it looks to widen the consumption base of its mainstay snack brand. The Hot Heads range addresses young adults who like to experiment with different tastes, Nestle chairman Suresh Narayanan told ET on Monday…READ MORE