In Vogue
To match pace with ever-evolving fashion trends and to compete with foreign brands setting up shop in India, Indian retailers – keeping the Modi Government’s hopes high – have launched various new products.
These products not only redefine comfort but also give international products a run for their money. Here is a list of newly-launched products to watch out for this season:-
Everrun Running Shoes, Lotto
Lotto Sports Italia has recently launched Everrun, another top of the line running shoe, which is perfect for anyone who takes fitness seriously. Lotto Sport, an established name in the international sports industry, has come up with a premium quality product which is light weight, comfortable and packed with a variety of technical features.
Everrun, the brilliantly designed running shoe, has a no-sew design upper with breathable nylon mesh overlaid with Thermoplastic Polyurethane (TPU), which along with keeping the shoe light, improves the nimbleness of the runner. Another unique feature of Everrun is the use of reflective inserts, which increases a runner’s visibility in the dark, hence perfect for fitness enthusiasts who prefer running during night time.
Lotto Everrun features the latest Pressure Mapped Outsole which promotes a more natural range of motion with optimal durability and traction. The shoe comes with a Dual Density midsole which offers enhanced medial support along with optimal cushioning for better shock absorption. This is the reason that the shoe performs equally well while running and jogging on terrains such as track, gravel and road. Everrun is designed to endure light to regular physical activity and supports the wearer’s entire body while moving; in an easy, enjoyable and carefree manner.
To give the runner a perfect fit Lotto Everrun comes with moulded sock which further adds on to the comfort. Everrun is a complete package which helps improve the agility and performance by amplifying responsiveness for a smoother ride.
Spring Summer Collection 2016, Postfold.com
PostFold, an online men’s and women’s wear apparel brand, has recently launched its new Spring Summer Collection 2016 which is split in three broad categories which are Bloom, Elegance and Matrix.
Bloom has got a quirky appeal and it talks about playful traditional prints with classic modern touch. Elegance is fresh and has softer approach, it combines creamy pastels and crisp shapes. Matrix sees a lot of black and white influence. Fabrics have fluidity to them and silhouettes are created in order to have a 3D look.
Each fabric is shortlisted keeping in mind: trend, comfort and durability like cotton, supima cotton, liquid ammonia finish poplin, linen (both woven and knit) and jacquards. With subtle and bright colours like antique whites, cosmetic blush, baked clay, spiced amber, coral, fresh mint, periwinkle and plum, the brand raises up the fashion quotient.
Running Shoes, Sports Station
Sports Station, a chain of concept sports stores offering a wide range of sports and lifestyle products, has recently introduced the latest of the running shoes collection from popular sports brands like Nike, Adidas, Puma, Lotto, Skechers, Mmojah, Umbro etc. to help fitness enthusiasts gradually improve their agility, endurance and overall performance.
The collection of running shoes available at Sports Station is packed with high-performance technologies which helps athletes and fitness enthusiasts at every level get faster and better.
There is a variety of running shoes available like cushioned running shoes, stability running shoes and motion control running shoes, suiting every feet type.
Spring Summer Collection 2016, Aria Leya
Aria Leya, a premier online boutique for beautiful garments that perfectly fit and make women feel fabulous, has recently launched its Spring Summer Collection 2016. The collection is divided into three broad categories Azure Collection dedicated to Bras, Terra Collection for Underwear and Essentials Collection for Swimwear.
The Azure Collection is all about the festive spirit of a Rajasthan palace reigning supreme, bold and magnanimous designs. The Terra Collection is dominated by delicate leafy laces, vintage prints, cream tone on tone embroidery, and silky satins in rich nocturnal hues. The Essential Collection is inspired by the desire for unpretentious essentials that are dynamic and practical. Classy, soft microfibre and lightweight cottons; smooth lines, simple prints with focus on fit and modern comfort – a new look for neutrals.
