Indiaretailing Bureau’s Take: With the onset of the Omnichannel era, retailers in India are looking to a future where offline and online shopping aren’t two separate business models. They are working towards creating an integrated online and offline experience, an environment where people can simply ‘shop’. In such a scenario, companies will need to distinguish themselves through more creative means and by catering to all consumer demands, since Omnichannel is consumer driven.
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