In the world of retailing, much attention has lately been focused on the competitive threat to stores coming from online retailing, the challenge of cyber security, and the difficulty in deciphering the tastes and price sensitivities of an increasingly fragmented consumer market.
Yet through all of these and other issues, one thing remains constant. That is the considerable impact on retailers of economic strength and weakness, of inflation and deflation, and of currency and asset price movements.
This section examines the current and anticipated economic environment, with the goal of distilling what it means for the world’s leading retailers and their suppliers.
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