Online grocery has been slow to take off in most of Europe. Even in the two most advanced markets—the United Kingdom and France—it accounts for only around 5 per cent and 4 per cent of sales respectively. This slow growth, however, shouldn’t fool retailers into complacency: customers want to buy groceries online, and will do so from retailers that offer good products and services. E-commerce will play a crucial role in the future of the grocery sector and the profitability of every grocer…
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