Ankur Shiv Bhandari
Retail
Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else?
When I started my career more than two decades ago, one of the job titles I was given was 'Marketing Executive' and what I...
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An American or a British model doesn’t work in India. It must be Indianized: Abhijeet Anand, AbCoffee
Abhijeet Anand, founder and chief executive officer of AbCoffee talks about the changing lifestyles of Indians; the future of...