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The changing preferences of men’s denim in India

What could be more masculine than a pair of jeans? Sturdy, utilitarian and yet classically stylish, over the last century denim has become the...

Blue to Green: A race towards sustainable denim production

Very few fibers have enjoyed the stellar popularity of denims. From the ranches to evolving into a symbol of youth rebellion to being the...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than...

C9 Airwear: The quick ticket to fitness

Launched in 2015, C9 Airwear brings to the table a range of progressive seamless wear that promises to maximise flexibility, mobility and performance, while...

Quality products, affordable prices make Zero a hero in kids innerwear segment

When people go shopping for their children, the first thought in their minds is comfort. From comfortable, stylish clothes and shoes lead to relaxed,...

The changing dynamics of the men’s innerwear market in India

This is what the typical innerwear buying behavior of the average Indian male is like – men will spend time to pick out a...

Citykart fastforwards fast fashion to small towns

In a continuous endeavour to expand its footprints across various small towns and cities, Citykart has recently raised `100 crore from IDFC Alternatives and...

Natural On Our Minds: Wills Lifestyle’s innovative organic display windows

In today’s digital age, the photo-worthiness of a retail establishment could be more beneficial to the bottom line than one might think. While a...

The Woolmark Company’s latest innovations with merino wool unveiled at IFF 2019

Showcasing the ever-increasing possibilities created with Merino Wool, The Woolmark Company presented the latest edition of The Wool Lab Sport and textile innovations whilst...

IFF 2019 Special: 3 mistakes to avoid in online fashion retail

In a world where customers are shifting a significant portion of their purchases from offline to mobile and online channels, the mantra for retailers...

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