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Kunal Tiwari

WhatsApp: D2C’s favourite customer acquisition tool

WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands...

How to give discounts without burning cash

Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitabilityA discount directly translates to offering products and...

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Digital Icon : Rajesh Kadam

Rajesh Kadam, CEO of Inc.5 Shoes, leads with vision in the footwear industry. His strategic approach has driven both...

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