Parama Sen

India is the second largest footwear producer in the world, with footwear production accounting for approximately 9 per cent of the global annual production - 22 billion...

Luxury markets cannot change their identities. All they can do is offer something different, something unique in the products they are already selling. For example,...

India is the second largest footwear producer in the world, with footwear production accounting for approximately 9 per cent of the global annual production - 22 billion...

Accessorizing has always been a very important part of fashion. Belts, bags, shoes and jewellery add incredible value to a person's look apart from helping...

Brick and mortar stores will be there in the future, but the consumers will go there to have the physical experience with the product...

Franchising is one way in which a company can take advantage of India’s vast market with a degree of control that other traditional forms of distribution can’t match...

Expanding retail chains, booming e-commerce and nationwide sales networks have led to growth in an unusual sector - the Indian luggage market. The segment...

E-commerce is not going to ring the death knell for brick-and-mortar stores anytime soon. While e-commerce may be convenient for shoppers, nothing can beat the...