Rupal Shabnam Tyagi
Leaders Ink
The Invisible Influence: How Scent Marketing Shapes Brand Identity & Consumer Behaviour
Studies have shown that effective scent marketing can increase retail store sales by up to 11%. Here are some strategies retail brands can benefit...
About Me
Rupal Shabnam Tyagi is an aromatherapy expert, perfumer and organic skin formulator. She is the Co-founder, WIKKA, a luxury brand offering natural wellness and personal care products based on the principles of Aromatherapy.
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