Satarupa Chakraborty

Even as India is slated to become a major e-commerce market, the country is, ironically, a testimony to the fact that brick-and-mortar is here...

By the end of 2018, even though the global online retail sales surpassed US $2.8 trillion, more than 82 percent of overall sales still...

Dutch premium fashion brand Scotch & Soda, retailing in India with Reliance Brands Limited (RBL), has recently launched a mobile pop-up installation concept, which...

Visual Merchandising (VM) is a store’s visiting card. Even before a customer walks in, talks to a salesperson or browses leisurely through a store,...

North India’s noted ethnic fashion retailer Frontier Raas, to promote the sustainability and the offerings from the handloom weavers, has recently executed a window...

Raymond has recently broken away from its product-specific window to create a window scheme specific to customer lifestyle and the window is inspired by...

Smokehouse Deli launches their new menu and therefore a cohesive cafe design language by incorporating textured tiles, handmade props, innovative art, impactful fabrics, and...

The Raymond Store (TRS), a Raymond brand retailing fabric and ready-to-wear categories, will soon uplift the store experience at all stores by including Magic...

Furniture, decor and homeware retailing arm from Lifestyle International, HomeCentre will launch a new store design concept in India in terms of redesigned fixture...

Riding onto the childhood memories of monsoon, India’s largest departmental store chain Shoppers Stop has recently created a monsoon visual merchandising window scheme with...