Sheetal Choksi & Sharmila Cirvante
Retail
Top 5 retail digital marketing strategies
It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want....
Retail
Top 5 Trends in Retail Digital Marketing
It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want....
Retail
The power of consumer experience
The retail industry accounts for 10 per cent of India’s GDP and 8 per cent of the employment. It is expected to grow from...
Retail
The 10 retail technology showstoppers
The technology collective is breaking new ground and transforming every aspect of the retail environment. The alchemy of data is here to rule and...
Fashion & Lifestyle
The 9 Must-Dos: How private labels can stay relevant to consumers and retailers
In today’s dynamic world where consumers seem to be shaping choices, private labels have comfortably entrenched themselves in shoppers' hearts. The advent of online...
Retail
How private labels have grown to become individual entities of their own
When retail started its ascent in India, consumers were thrilled by the advent of brands they had only seen or read about. Some of...
Fashion & Lifestyle
The tipping point of luxury retail in India: An indepth study
India’s luxury retail market is growing at a phenomenal pace. What will be its tipping point that will enable it overtake the Chinese market?...
Consumer Durables & IT
How CDIT retailers influence shopping behaviour
While focusing on growing a profitable chain of CDIT (Consumer Durables and IT) product stores, brick-and- mortar retailers often struggle to keep pace with...
Food
How Domino’s and McDonald’s built the pizza and burger culture in India
Savvy retailers know that maximizing profits means smart marketing; This article captures two of the most well-known case studies in Quick Service Restaurants –...
Retail
8 marketing ideas that revolutionized retail in India
Retail, by definition, has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive its competitors by inspiring a...
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Epigamia founder Rohan Mirchandani dies of cardiac arrest
Mirchandani (42), who co-founded Drums Food International in 2013, suffered a sudden cardiac arrest on Saturday.New Delhi: Founder of...