Zainab S. Kazi

Social media celebrities including famous YouTubers and Instagramers have become an asset for brands. Today, each social media celebrity has behind him / her,...

Narrowing down on the brand’s purpose is key to its profitability, say leaders at India D2C Summit 2023 Mumbai: The most important aspect that differentiates a...

Experts at the India D2C Summit & Awards 2023 discussed on the importance of focusing on various aspects of product, from innovation to delivery Mumbai:...

Leading fashion brands discuss innovative ways to tackle returns and use them to their advantageMumbai: Leading fashion retailers discussed innovative ways to tackle returns,...

Joom Marketplace, a global mobile marketplace launched in 2016 in Latvia, Europe has been actively onboarding Indian sellers, helping them reach out to international...

From offering a seamless shopping experience to embracing the revolution set by digitization, omni-channel in retail has been witnessing a consistent momentum. Digitization is...

Located in Mumbai’s bustling Bandra Kurla Complex financial, arts, and entertainment district, Apple BKC will serve as a dynamic space where customers can come...

Efficient supply chain management has a cascading impact on all aspects of retail - from sourcing of raw materials based on demand forecast and...

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened...

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to...