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Zainab S. Kazi

Fusion wear and its growing popularity in India

The emergence of fusion wear has revolutionised the Indian fashion industry. Women, today want contemporary styles and vintage charm to blend and thus the...

India's Footwear Industry: Putting its best foot forward

Footwear remains a very important industry in India, contributing to not just employment generation within the country but exports as well. Today, India is...

Bin those banners and standees: It’s time to go digital

Digital. That’s the word that has quietly and sure-footedly crept into our lives. Everything around us is ‘digital’. The speedometer in our car, the...

AI ChatBots are the future of consumer experience, the way to boost your business

Everything around us is getting automated. And everything around us seems to be getting intuitive day-by-day. The automated keyboard knows the words we wish...

Online and offline coming on a common platform

The tug of war between online and offline retail is approaching a draw, and it’s time malls and shopping centres pulled up their socks...

TCNS – Winning with women wear

Just as India opened its doors wide to welcome international fashion in the country, one retail visionary thought of taking a lead to set...

Are retail and entertainment beyond separation?

From shopping destinations to entertainment centres and food destinations, shopping malls across the world are being looked upon as one stop destinations for a...

Support services and their connection to a mall's success

Imagine if malls had to charge shoppers money each time they wanted to use the cloak room or avail of the drinking water facility…...

Mall decor goes minimalistic

For a mall not to be visually appealing is unthinkable. That perhaps is one of the most important factors that differentiates one mall from...

A closer look at Shoppers Stop’s reality-based dressing room

The Augmented Reality (AR) solution in retail has been a topic of discussion at all major retail meets and events over the last one year. The...

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