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Unleashing the power of social media stars

Social media celebrities including famous YouTubers and Instagramers have become an asset for brands. Today, each social media celebrity has behind him / her, a team – from managers to personal secretaries to manage their brand associations and further...

Winning Brand-Retailer Parternships: Wingreens and Reliance Retail

10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s capabilities and resourcesBy collaborating, brands and retailers can reach out to new customers and expand their reach in the...

Emami bets on rural recovery to grow in FY24

The company will focus on expanding its core business with brand extensions, and also look for acquisition opportunitiesKolkata: FMCG major Emami Ltd is looking to grow in the current financial year riding on the improving demands in the rural...

Winning Brand-Retailer Parternships: Unilever and Spencer’s

10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s capabilities and resourcesBy collaborating, brands and retailers can reach out to new customers and expand their reach in the...

Winning Brand-Retailer Parternships: Orion and Smart Bazaar

10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s capabilities and resourcesBy collaborating, brands and retailers can reach out to new customers and expand their reach in the...

Winning Brand-Retailer Parternships: HUL and Apollo Pharmacy

10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s capabilities and resourcesBy collaborating, brands and retailers can reach out to new customers and expand their reach in the...

Baskin Robbins looks at 20% growth in India in FY’24

Mohit Khattar, the CEO of Graviss Foods, said the company was not perturbed by Reliance's foray into the segment as competition is good for the industryKolkata: Premium ice-cream brand Baskin Robbins is looking at a 20 per cent growth...

Our benchmark is milk; not to be an alternative: Krishna Reddy, Nourish You

Krishna Reddy, co-founder of Hyderabad-based Nourish You speaks about the company’s new product millet mlk and about the brand’s journey in the superfoods businessNew Delhi: At some cafes in Hyderabad, the coffee served is made not with animal milk, but...

Tata Consumer Products Q4 net profit rises 21% to Rs 289.56 crore, revenue up 14%

Total expenses of the Tata Group FMCG arm were at Rs 3,217.58 crore, up 14.11% in Q4/FY 2022-23, as against Rs 2,819.60 crore of the corresponding periodNew Delhi: Tata Consumer Products Ltd (TCPL) on Tuesday reported a 21.12% rise...

Coca-Cola reports 3 billion transactions in India in Q1, as economy remains resilient

Coca-Cola said the company along with its bottling partners continues to raise the bar in India in integrated execution to deliver value for its customers and consumersNew Delhi: Euphoric over the sale of 3 billion Coca-Cola products in a...

We will soon place Yummiez in international markets: Mohit Marwaha of Godrej Tyson Foods

Mohit Marwaha, AVP, Yummiez, Godrej Tyson Foods, shares the brand’s expansion plans and marketing strategiesNew Delhi: Godrej Tyson Foods Ltd (GTFL), the company behind the brands Godrej Yummiez and Real Good Chicken, plans to take the Yummiez brand to the...

Amul expects 20% revenue growth to Rs 66,000 cr in FY24

Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) registered a turnover of Rs 55,055 crore in 2022-23, up 18.5% from the previous yearNew Delhi: GCMMF, which sells dairy products under the Amul brand, is expecting 20% growth in its revenue...

Winning brand-retailer partnerships: Dabur and Reliance Retail

10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s capabilities and resourcesBy collaborating, brands and retailers can reach out to new customers and expand their reach in the...

CCI approves Haldiram group merger plan

The Competition Commission of India on Monday approved the proposed combination involving demerger of Haldiram Snacks and Haldiram Foods.New Delhi The Competition Commission of India (CCI) on Monday approved the proposed combination involving the demerger of the FMCG business of...

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Landmark Group’s Lifestyle hits 125 store milestone in India

Located at Phoenix Palladium Mall, the latest store is the 10th outlet of the company in Mumbai, and 28th...
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