FMCG

Social media celebrities including famous YouTubers and Instagramers have become an asset for brands. Today, each social media celebrity has behind him / her, a team – from managers to personal secretaries to manage their brand associations and further...

While in the spices category, TCPL launched a range of customised spices under the Tata Sampann brand for the southern marketNew Delhi: Tata Consumer Products Ltd is expanding its presence in the southern markets and focussing on building distribution...

70% of the company’s sales come from Retail general trade (GT) in which the company has good penetration with a country-wide network of more than 729 distributors and over 145,527 retailers New Delhi: B2C FMCG player Pansari Group reported a...

10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s capabilities and resourcesBy collaborating, brands and retailers can reach out to new customers and expand their reach in the...

The company will focus on expanding its core business with brand extensions, and also look for acquisition opportunitiesKolkata: FMCG major Emami Ltd is looking to grow in the current financial year riding on the improving demands in the rural...

FMCG companies are chasing volume growth again after a gap of a few quarters, offering higher grammage and price cuts thanks to inflationary pressuresNew Delhi: Encouraged by volume growth, margin improvement and recovery in rural sales, India's top fast-moving consumer...

10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s capabilities and resourcesBy collaborating, brands and retailers can reach out to new customers and expand their reach in the...

Earlier, there were reports that Everstone Capital is in talks with JFL and one more player to offload its entire stake in Restaurant Brands AsiaNew Delhi: Jubilant FoodWorks Ltd (JFL), the master franchisee for Domino's Pizza and Dunkin, on...

Nutraverse, the cookery show on Metaverse, was hosted by a digital avatar of Sanjeev Kapoor, where the avatar cooked three healthy recipes using Nutralite productsNew Delhi: FMCG brand Nutralite hosted ‘Nutraverse,’ a cookery show on the Metaverse featuring celebrity...

10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s capabilities and resourcesBy collaborating, brands and retailers can reach out to new customers and expand their reach in the...

The company's revenue from operations surged 19 per cent to Rs 98.2 crore from Rs 82.4 crore in January-March FY22New Delhi: FMCG company ADF Foods Ltd on Monday reported a 72 per cent rise in its standalone profit after...

10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s capabilities and resourcesBy collaborating, brands and retailers can reach out to new customers and expand their reach in the...

The company is eyeing a significant chunk of the over Rs 30,000 crore ethnic snacks market in the country, including the organised space of Rs 14,000-15,000 crore, and has set a target of achieving Rs 100 crore sales in...

P&G India will partner with over 50 educational institutes, including undergraduate colleges and post-graduate universities across the country under its initiative ShareThePrideNew Delhi: FMCG major P&G India on Wednesday committed to providing digital upskilling opportunities to five lakh women...