Perspective

India created history by successfully landing Chandrayaan-3 on the moon’s South Pole. Here’s what retailers can learn from the milestone missionMumbai: At 5.28 pm (IST) on 23 August all eyes across the world were set on millions of screens—from...

The rapid growth of D2C brands should not come as a surprise given the current market circumstances. But it is important to know how to not just establish a digital presence, but ways to maintain the growth as well. The...

A decade ago, brands and retailers had big walls between them and bigger boundaries. But thanks to the digital transformation, it does not exist anymore. Rather, retailers are in competition with their own brands, as brands have shifted to...