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Emami Launches Emami 7 Oils in One

Emami, the Rs 1,700 crore homegrown FMCG company in India has entered the light hair oils segment with the launch of its Emami 7 Oils in One. Actress Yami Gautam has been roped in as brand ambassador. Developed in...

Organic – Hope or Hype?

The organic movement has touched a variety of products, including clothing, cosmetics and home products. Possibly the most emotive area is organic food, because food products are directly taken into the body while other products have a limited and...

Oxyrich Bottled Drinking Water

Explosive growth in the bottled water industry has now placed bottled water in every supermarket where dozens of brands are competing. The bottled water industry has become extremely prosperous, involving companies with different histories and approaches to water quenching...

Effect of Packaging on Consumption

When Shakespeare said “fat paunches have lean pates”, he was not only structuring his play but penning down the undeniable truth of the modern times. The way ‘consumerism’ has evolved today thrusts an impression that marketers and consumers are...

Bar Codes & Life Cycle of a Product

Products come in all shapes, purposes and sizes, but they have one thing in common – each makes a long journey from initial creation at the manufacturer to final purchase by a customer. This journey is fraught with many...

Cadbury India Changes Name to Mondelez India Foods Limited

Cadbury India Limited, a subsidiary of Mondelez International, has changed its name to Mondelez India Foods Limited in line with the gradual changeover of the name of all subsidiaries of Mondelez International globally. The word “monde” stands for world...

Cadbury India Launches Oreo Orange Creme

Cadbury India, a part of Mondelez International, has launched Oreo Orange Creme, adding one more flavour to its existing three variants of Vanilla, Choco Creme and Strawberry. The new flavour is a combination of chocolatey cookies with a fruity...

Parle Products New Ad Campaign for ‘Parle Milk Shakti Milky Sandwich’ Targets Kids & Parents Alike

Parle Products, an Indian biscuit, confectionery and snacks manufacturer, has launched a new Ad campaign for one of its latest offerings in the cream category - Milk Shakti Milky Sandwich targeting the kids and the parents alike. The product...

Vegit to Increase Retail Presence by 25%

With an increase in the demand of the convenience food market, Vegit, an agro division of Merino Industries and a ready-to-cook player plans to increase its retail presence by 25 percent and take its store count to 6,250 stores...

Maiyas to Increase Revenues from an Expected Rs 90 Crore in FY14 to Rs 1,000 Crore in 5 Yrs

"For FY14, a sum of Rs 10 crore will be invested towards expansion of Maiya's restaurants through 20 franchise models in Bangalore and Delhi," reveals P. Sadananda Maiya, promoter of Maiyas Beverages and Foods Pvt Ltd, (MBFPL),  a Food...

Metro Cash & Carry to Run Metro Community Stars Awards 2014 Contest

On the occasion of its 50th Anniversary of operations internationally, Metro Cash & Carry will run the Metro Community Stars Awards 2014 contest from May 01 2014 till June 31, 2014 to recognise independent entrepreneurs with creative ideas efficiently...

Exotic Gourmet Flavours & Natural Ingredients Rule the Supermarkets

Milk, cheese and yogurt are dependable dairy staples, but supermarket operators interested in growing the overall category should consider stocking their refrigerated and frozen cases with dairy products beyond the ordinary. Something, perhaps, like Elli Quark.Elli Quark is a...

The Indian Food Processing Industry

India can be defined clearly as a “Land of Gaps” and thus, a “Land of Opportunities”. These gaps and the aligned opportunities are two sides of the same coin which has a vital impact on the production of food,...

The Future of Food

If current growth patterns continue, “extra mouths to feed” will be an understatement in 2053, when our planet’s population is predicted to jump by 2 billion people. That’s going to be a big challenge for the food industry, and...

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Indian consumers prefer ‘offers’ faster online than offline: Report

The research reveals that online buyers are more price sensitive and avail more offers compared to offline buyersBengaluru: As...
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