Progressive Grocer

The adoption of virtual reality technology is gaining steam in the CPG industry, enabling brands and marketers to transform store merchandising and shopper marketing programs.Savvy marketers are discovering the speed, versatility, cost-savings and competitive advantage that can be achieved...

Shelf talkers and other POP material are creating significant shopper experiences in a number of innovative ways.Today’s supermarket customers have an appetite for more information such as nutrition, alternative product usage ideas, product benefits and — most importantly —...

These days, talk of food trends invariably turns south — as in Argentina, Brazil and Peru. South American cuisine is on nearly everyone’s list of the hottest foods to watch, with the region’s produce gaining particular attention.In early 2013,...

At the Sweets & Snacks Expo last May, Mars Chocolate North America presented merchandising strategies that take into account the exploding use of self-checkouts by customers.“Since the front-end is a critical location of every store, at Mars Chocolate, we’ve...

With so many grocers currently focussed on freshness, they may be overlooking an opportunity to generate more dough in the frozen aisle. For instance, the global frozen bakery market is estimated to reach $32.5 billion by 2018, according to...

Shoppers really care about the environment. According to a recent study on sustainability drivers of dairy shopper purchase decisions, more than 86 percent of Americans said that concern about the earth influences their purchases, which means, logically, that packaging...

Rashi Choudhary, Co-founder & COO, LocalBanya.com, Mumbai’s first online supermarket, discusses growth plans following funding by an investing company, with Juhi Sharma.LocalBanya.com has raised Series A funding from Karmvir Avant Group. How does this impact your business?This cash...

There was a time when production and marketing mavens at every rung of the food and beverage industry wrote off the “shop and eat local” movements as passing fads, fuelled by next-wave hippies toting hemp shopping bags to the...

By taking the right steps, grocers can expect to see increased sales and repeat customers well into the new year.Grocers need to transform their customers into active brand advocates who will sing their praises to friends and family. By...

For better health, weight management and great-tasting dishes, consumers are savoring citrus like never before.Back in the day, when consumers thought citrus, they thought vitamin C. But as more studies reveal the other nutrients and health benefits of fruits...

Romie Dutt, Executive Director, Sahara Q, shares the company’s vision of building a unique and innovative retail network that serves only quality consumer merchandise. Sahara Q currently has close to 1,500 exclusive brand outlets offering unadulterated, hygienic, and quality...

When Amazon Fresh announced its plans to expand its online grocery business, many grocers worried about how the actions of the online giant would impact their operations. What many grocers aren’t aware of, however, is that retailers of all...

Everybody probably has them under the kitchen sink or in the hall closet, but most people prefer not to use them, even if from time to time they must. Even so, household cleaning categories are beginning to break free...

While US marketers agree that mobile communications are essential to engage and motivate customers, two-thirds say they don’t really understand the mobile user experience or how to make it work for their brands.Understanding and leveraging the experiences of more...