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Mother Dairy Targets Young Adults with ‘Happy food Happy People’ Campaign

Milk and Dairy products major Mother Dairy Fruit and Vegetable has unveiled its new campaign and corporate tagline of ‘Happy food Happy People’ targeting young adults. The new TVC also celebrates the dairy product range of the organisation with...

Cheese:The Next Big Market in India

India is the largest producer of milk, which is the most widely produced agricultural commodity worldwide. With annual production ranging between 140 and 145 million tons in 2013, India is second only to the EU-27 bloc that collectively produces...

Kids All-Natural Fruit Juice Brand Capri-Sun Enters India in Partnership with SDU Beverages

Global kids juice brand Capri-Sun has entered India in partnership with Indian licensee partner SDU Beverages. Packaged in a 200 ml stand-up pouch with an attached straw, Capri-Sun has launched four flavours for India, namely, Mango, Orange, Apple, and...

Gourmet Processed Food brand ‘Tify’ to Enter India with Reliance Retail

Reliance Industries Limited's (RIL) Retail division has been an enormous amount of growth during the past year. Many new outlets have been opened across India and serve as the only place for many people to shop in many locations...

Cadbury India Launches Cadbury 5Star Chomp

Cadbury India, part of Mondelez International, has launched Cadbury 5Star Chomp, the crunchy peanut bar. A new entrant under the Cadbury 5Star umbrella, Cadbury 5Star Chomp promises to offer consumers an irresistible combination of chocolate, caramel and nougat of...

Wal-Mart India Plans to Open 50 Cash-and-Carry Stores in 4-5 Years

Wal-Mart India, the wholly owned subsidiary of Wal-Mart Stores, plans to open 50 cash-and-carry stores in the next four to five years as it continues to invest in its supply chain infrastructure and supplier development.Commenting on the expansion plans,...

Indian Nutraceuticals Market Expected to Reach US $4 bn by 2018: Frost & Sullivan

According to a study by Frost & Sullivan titled 'Indian Nutraceuticals: Insights into Changing Market Dynamics',Frost & Sullivan analysis, the penetration of nutraceuticals in India was around 1 percent in 2013.Globally, the nutraceuticals market earned around US $168 billion...

Belgium Chocolate Brand Ducd’O Forays into India

International Belgium chocolate brand Ducd’O has forayed into the Indian market by signing a distribution and marketing contract for the country with Cosmo Fine Foods. Ducd’O will be available in modern retail stores and in travel retail outlets located...

Gujarat Co-operative Milk Marketing Federation (Amul) Records Rs 18,150 Crore Sales Turnover

Gujarat Co-operative Milk Marketing Federation (GCMMF), the apex body of dairy co-operatives in Gujarat has achieved sales turnover of Rs 18,150 crore during financial year 2013-14, which is 32 percent higher than last fiscal's sales turnover of Rs 13,750...

Dabur Enters Packaged Coconut Water Market with Real Activ

Packaged fruit juice and beverage maker Dabur India has announced the expansion of its packaged food business with the launch of 100 percent natural Tender Coconut Water under the Real Activ brand. The company claims that Réal Activ Tender...

GCMMF Receives CNN-IBN ‘Innovating for a Better Tomorrow’ Award

GCMMF, which markets milk and dairy products brand Amul, has been conferred with CNN-IBN "Innovating for a better tomorrow" Award for its innovation and contribution to nation-building and its role in creating a socio-economic revolution in rural India. R...

Procter & Gamble Opens Singapore Innovation Center at Biopolis

Consumer goods company Procter & Gamble has opened a new research facility in Singapore at Biopolis. Housing 254 advanced research laboratories, the Singapore Innovation Center will be an international innovation center for P&G’s global hair care, skin care, fragrances, fabric...

Good Home Launches Vegetable and Fruit Wash

Home care brand Good Home has launched “Vegetable and Fruit Wash”. Priced at Rs 100 for a 500ml pack, the vegetable and fruit wash is available in super markets, grocery stores, general merchants, and specialty vegetable and fruit outlets.According...

Marketing Mantra

In-store promotions come with their own success story; they address visitors and convert interest into business propositions. Given that in modern trade formats majority of purchase decisions are made in the store itself, this becomes an important means for...

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NRF 2025: Retail’s Big Show kicks off in NYC

The opening day includes sessions led by industry leaders, showcasing insights on retail trends, technological advancements, and consumer behaviourNew...
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