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Cadbury India Launches Cadbury 5Star Chomp

Cadbury India, part of Mondelez International, has launched Cadbury 5Star Chomp, the crunchy peanut bar. A new entrant under the Cadbury 5Star umbrella, Cadbury 5Star Chomp promises to offer consumers an irresistible combination of chocolate, caramel and nougat of...

Wal-Mart India Plans to Open 50 Cash-and-Carry Stores in 4-5 Years

Wal-Mart India, the wholly owned subsidiary of Wal-Mart Stores, plans to open 50 cash-and-carry stores in the next four to five years as it continues to invest in its supply chain infrastructure and supplier development.Commenting on the expansion plans,...

Indian Nutraceuticals Market Expected to Reach US $4 bn by 2018: Frost & Sullivan

According to a study by Frost & Sullivan titled 'Indian Nutraceuticals: Insights into Changing Market Dynamics',Frost & Sullivan analysis, the penetration of nutraceuticals in India was around 1 percent in 2013.Globally, the nutraceuticals market earned around US $168 billion...

Belgium Chocolate Brand Ducd’O Forays into India

International Belgium chocolate brand Ducd’O has forayed into the Indian market by signing a distribution and marketing contract for the country with Cosmo Fine Foods. Ducd’O will be available in modern retail stores and in travel retail outlets located...

Gujarat Co-operative Milk Marketing Federation (Amul) Records Rs 18,150 Crore Sales Turnover

Gujarat Co-operative Milk Marketing Federation (GCMMF), the apex body of dairy co-operatives in Gujarat has achieved sales turnover of Rs 18,150 crore during financial year 2013-14, which is 32 percent higher than last fiscal's sales turnover of Rs 13,750...

Dabur Enters Packaged Coconut Water Market with Real Activ

Packaged fruit juice and beverage maker Dabur India has announced the expansion of its packaged food business with the launch of 100 percent natural Tender Coconut Water under the Real Activ brand. The company claims that Réal Activ Tender...

GCMMF Receives CNN-IBN ‘Innovating for a Better Tomorrow’ Award

GCMMF, which markets milk and dairy products brand Amul, has been conferred with CNN-IBN "Innovating for a better tomorrow" Award for its innovation and contribution to nation-building and its role in creating a socio-economic revolution in rural India. R...

Procter & Gamble Opens Singapore Innovation Center at Biopolis

Consumer goods company Procter & Gamble has opened a new research facility in Singapore at Biopolis. Housing 254 advanced research laboratories, the Singapore Innovation Center will be an international innovation center for P&G’s global hair care, skin care, fragrances, fabric...

Good Home Launches Vegetable and Fruit Wash

Home care brand Good Home has launched “Vegetable and Fruit Wash”. Priced at Rs 100 for a 500ml pack, the vegetable and fruit wash is available in super markets, grocery stores, general merchants, and specialty vegetable and fruit outlets.According...

Marketing Mantra

In-store promotions come with their own success story; they address visitors and convert interest into business propositions. Given that in modern trade formats majority of purchase decisions are made in the store itself, this becomes an important means for...

ITC Foods Launches Sunfeast Farmlite

Sunfeast, from the house of ITC Foods, has forayed into the health biscuit segment with the launch of Sunfeast Farmlite. Made with oats and wheat fibre, the biscuit is available in two variants, namely, Sunfeast Farmlite Oats and Almonds...

Varun Berry to be the New MD of Britannia

Following the recent Board Meeting, Britannia Industries announced that, as planned, Vinita Bali, Managing Director will step down at the end of this fiscal year to pursue a variety of roles in the corporate and development sectors.  She will...

Marico Elevates Saugata Gupta as MD, Marico

The Board of Directors of Marico, an Indian consumer product company in the global beauty and wellness space, has appointed Saugata Gupta, CEO, Marico Limited as Managing Director and CEO.  Gupta will be inducted into the company’s Board of...

Rallis India Joins Hands with Star Bazaar

Rallis India, a Tata Enterprise and an Indian crop care company has joined hands with Star Bazaar announcing the launch of ‘Rallis – Star Bazaar Grapes’sourced through Rallis India’s “Samrudh Krishi” initiative. The export quality grapes will be retailed...

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Indian consumers prefer ‘offers’ faster online than offline: Report

The research reveals that online buyers are more price sensitive and avail more offers compared to offline buyersBengaluru: As...
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