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The Food and Beverage brands were opting for a direct-to-consumer model to create a direct connection with the customers. COVID also gave them a chance to directly sell their products without the involvement of restaurants and retailers. According to research,...

Women’s Indian ethnic wear brand Shree launches its first flagship store at Rajouri Garden, New Delhi, India, an official statement highlighted.This is their first store launch of 2022 and the brand is looking to open 50+ stores in India...

Sanjay Arora Managing Director D’Decor Sanjay Arora is the founder and Managing Director of D’Décor Exports Pvt Ltd. Arora is instrumental in making D’Decor the largest woven upholstery and curtain manufacturer in the world. He is an Executive M.B.A. from the London School...

Technological advances are disrupting the status quo and bringing huge turmoil in their wake. Industries are converging, and new competitors emerging, with breakneck speed. So how are CMOs steering through the storm? In the first installment of our latest C-suite Study,...

Marking the completion of 20 years of its mission of empowering millions of SMEs and MSMEs in doing business, IndiaMART, the largest online marketplace connecting buyers and sellers observed April 1 as Maker's Day. To mark it as an...

KFC tied up with Mumbai's dabbawalas to deliver their 5-in-1 meal Box. They delivered the KFC meal on Monday during the lunch hours. In an innovative marketing campaign, several Mumbai dabbawalas delivered KFC's meal boxes, along with their usual tiffin...

Reliance Industries, the world's second-largest synthetic fibre manufacturer, has entered into a brand alliance with Coimbatore-based sewing threads leader Precot Meridian. Under the non-commercial deal, Reliance will allow the Coimbatore company to use its Recron SHT Brand on its sewing...

According to the new market research report by MarketsandMarkets, wearable fitness technology market is expected to reach $12.44 billion by 2022. Consumer interest for sophisticated gadgets, increasing popularity of wearable fitness and medical devices, increasing awareness about fitness and...

Prominent retailers of the country seem to be on a roll when it comes to posting their quarterly numbers. While Future Lifestyle Fashion posted a nine fold jump in net profit, encouraging festival season sales saw, Shoppers Stop reporting...

India‘s fast expanding food business is pulling people from different backgrounds who are trying out various models to attract customers and gain market share. But choosing the right model is a matter of horses for courses. Take Mumbai-based Vishal Shah who quit his career in investment banking in New York last year...

The story of Hearty Mart supermarket reads like a potboiler script of guts, glory and gumption. The pangs of the wound inflicted by the Godhara communal riots of 2002 were still raw even two years later in the Muslim...

The first-ever South India Retail Summit was held on December 10 at the ITC Gardenia in Bengaluru. Comprising a day-long conference and exhibition, the event’s mission was to focus on ‘Building Successful Retail Models And Growing The Retail Ecosystem...