E-Commerce Strategy Adopted in last two years
Omnichannel for FabIndia
Top Priorities for your E-Commerce Business
- Experience and delivery service
- Making it easy for the customer
Career History
- Fabindia Ltd.
Chief of E-commerce Aug 2023 – present - Capillary Technologies
VP – E-commerce Aug 2020 – Jun 2023 - Fabindia Overseas Pvt. Ltd.
Head of E-commerce Jul 2014 – Aug 2020 - Trent Ltd.
Business Head – E-commerce Jul 2009 – May 2014 - Sify Technologies
Business Head – E-commerce Aug 2007 – Apr 2009 - Eoffice Planet India Pvt. Ltd.
Senior Manager Dec 2001 – 2007 - Dishnet DSL Ltd.
Senior Executive 1999 – 2001
Key Learnings
- Keep it simple
- Do the basics right as it covers 90%
Omnichannel Mantra
Keep customer experience at the centre of decisions
FABINDIA
Fabindia, a consumer lifestyle platform for handcrafted products made by artisans from across India, was incorporated in 1960 by John Bissel. The company has a diverse portfolio of lifestyle products across apparel and accessories, home and lifestyle, personal care and organic food categories. It has 309 Fabindia stores and experience centres, 74 organic India stores and a network of retail touchpoints for organic India.
