Bhavana Jaiswal
Head of E-commerce
Ikea India Pvt. Ltd.
Bhavana Jaiswal brings over 15 years of rich experience as a seasoned marketing leader to her role. With a track record of success, Bhavana has honed her expertise in steering digital marketing and direct-to-consumer (DTC) e-commerce strategies for renowned brands including Levi’s, Nike, Amazon, and eBay.Her strategic prowess lies in adeptly developing and executing successful customer journeys and product roadmaps, showcasing her ability to drive business growth and customer engagement. With a well-established reputation for building and scaling digital marketing and e-commerce businesses, Bhavana is a trusted industry leader known for her innovative approach and commitment to excellence.
Career History
- IKEA
Head of E-commerce Oct 2020 – present - Levi Strauss & Co.
E-commerce Manager Oct 2017 – Oct 2020 - Nike
Digital Marketing Manager Apr 2015 – Aug 2017 - Amazon
Head- Social Media Marketing Head- Social Media Marketing - eBay
Asst. Manager – Digital Marketing Jan 2011 – Aug 2012 - eClerx Services Ltd.
Manager, Marketing and Sales Support May 2008 – Dec 2010
Key Implementations in the last two years
- Unified omnichannel customer fulfilment model to fulfil all offline and online orders through the stores.
Impact of the Implementations
- Improved profitability, and reduced delivery time and delivery costs, which resulted in higher sales
3 Game-Changing Technologies
- Augmented reality
- Generative artificial intelligence
- Social commerce
Omnichannel mantra
Artificial Intelligence in digital marketing. Many agencies help run ads via their AI platforms. It gives good customer journey insights monitors all clicks and sessions and supplies you with raw data combined data of your users.
Ikea
Ikea, owned by Ingka Group, made its debut in India with a 13-acre complex in Hyderabad in the year 2018. Today, the company has three big-format stores operational in Hyderabad, Navi Mumbai and Bengaluru and one city store in Mumbai. It is also present online in Mumbai, Pune, Hyderabad, Gujarat and Bengaluru.
About ETP
ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms.
