Career History
Trident Group India
Chief Marketing Officer
Feb 2024 – present
Spencer’s Retail
Chief Marketing & Omnichannel Officer
Feb 2020 – Feb 2024
DLF Ltd.
Central Head of Marketing & Phygital
July 2017- Feb 2020
ShopClues
Director & Business Head
Jul 2016 – Jul 2017
Godrej Group
Group Business & Strategy Controller
Mar 2010 – Mar 2015
ITC Ltd.
Bingo Sales & Distribution Strategy
2009 – 2010
Hindustan Unilever Ltd.
Shopper Marketing Insights
2009 – 2009
RB
Product Strategy
2008 – 2009
Live Action Group
Founder & Strategy Consultant
2006 – 2009
Top Marketing Strategies Aided by Technology
Phygital integration
Personalised e-commerce experiences
Interactive content and experiential marketing
AI-powered customer service and chatbots
Martech-driven omnichannel marketing
Business Mantra
Be the Change
Trident Group
Trident Group is a Indian conglomerate with a $1 billion business. Based in Ludhiana, Punjab, it’s known for being the world’s largest manufacturer of terry towels and wheat straw-based paper. Operating in textiles and paper, its manufacturing units are in Punjab and Madhya Pradesh. With customers in over 75 countries across 6 continents, Trident serves Ralph Lauren, IKEA, and Walmart.
Key Campaigns/ Martech Implementations by the brand in last two years
Retail disruption for a billion consumers
Building hypermarkets, superstores, daily & neighborhood, e-commerce, omnichannel retail, D2C brands
Rebranded Spencer’s Hyper, Kirana and value Market across 35 cities
Phygital transformation in retail
Strategic initiatives to achieve EBITDA level Profitability
Sustainability
Impact of the Implementations
Leading all things ‘consumer’ with a digital-first mindset
Building culture
Driving transformation with brand marketing
Accelerated e-commerce growth
Strategic enterprise management
Data-Driven decision marketing
Martech leadership and innovation
3 Key Learnings
Evolution
Impact
Dynamism
About ETP
ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms. .
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