Kaveri Nag
Kaveri Nag, Head Marketing and PR
Benetton India Pvt. Ltd.
Kaveri Nag is a passionate marketing professional with over 15 years of experience spanning the lifestyle retail, luxury auto, and advertising sectors. With a strong foundation in brand management, digital marketing, consumer research, and communication strategies, Kaveri has conceptualised and delivered numerous integrated marketing strategies driven by key market trends. Throughout her career, Kaveri has demonstrated a knack for leading diverse stakeholders to leverage technology for future-ready initiatives and driving digital transformation for business growth.She has spearheaded successful campaigns, product launches, and brand revitalization efforts in India, contributing significantly to the growth and success of the brands she has worked with. Currently serving in a pivotal role at Benetton, Kaveri focuses on strengthening the brand’s iconic positioning as a premium casual wear brand by pushing cultural and creative boundaries. Her responsibilities include managing budgets, setting goals, and ensuring consistent brand messaging across various marketing channels. Beyond her professional endeavours, Kaveri finds joy in observing people and their consumption patterns. She is passionate about food and enjoys exploring the world, cooking for her loved ones, and grooving to music in her free time.
Key Campaigns/ Martech Implementations In Last 2 Years
‘Be Benetton’: The new creative brought to life through localised content, digital marketing and presence across omnichannel platformsKey learnings
Be adaptable and agile to keep up with the ever-changing world
There is no shortcut for growth, so open up to new ideas, continuously learn and have a die-hard hunger for learning
Master the art of authentic storytelling to connect with your consumers
Impact of the Implementations
- Increased brand visibility across 360-degree platforms
- Consistent growth in Social media following with healthy engagement rate
Career History
- United Colors
of Benetton India Head of Marketing and Public Relations Sep 2022 – present - BMW
India Lead Marketing at MINI Apr 2019 – Sep 2022 - Dreamz Growth
Officer Chief Growth Officer Aug 2018 – Apr 2019 - Miss India Worldwide
India 2015 Marketing & Public Relations Consultant May 2015 – Aug 2015 - BMW India Marketing
Communications Manager Jan 2011 – Nov 2011 - Natuzzi India
Head of Marketing Jan 2010 – Dec 2010 - Marks & Spencer
Reliance India Pvt. Ltd. Marketing Manager Nov 2008 – Jan 2010 - Benetton Group
Brand Communications Manager Mar 2005 – Oct 2008 - Ogilvy Senior
Account Executive Feb 2004 – Feb 2005 - McCann – Erickson
Project Manager Mar 2002 – Feb 2004
Top Marketing Strategies Aided By Technology
A digital-first approach using generative AI to not only collect and analyse vast data but also aid in customising solutions at every stage of customer lifecycle.
Developing a hyperlocal approach with personalised marketing campaigns will resonate and engage with customers and drive traffic both online and offline.
Business Mantra
Channelise your passion, build connections to foster meaningful long-lasting relationships and lead with empathy, integrity and commitment.
About ETP
ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms. .
