Career History
- WOW Skin Science
Head of E-commerce
Mar 2022 – Present - Cloudtail India Pvt. Ltd.
Category Head – Grocery, Health, and Personal Care
Mar 2018 – Feb 2022 - Amazon
Senior Planner
Mar 2017 – Feb 2018 - Myntra
Business Planner
Nov 2014 – Mar 2017 - Tata Administrative Services
Manager
Jun 2012 – Oct 2014
E-COMMERCE STRATEGY ADOPTED BY THE BRAND IN THE LAST TWO YEARS
- Customer-first: Every input should add incremental value for the customer.
- Data-backed decisions, especially for pilot programs.
- Fail fast, learn, and fix for the future.
TOP PRIORITIES FOR YOUR E-COMMERCE BUSINESS
- Profitable Growth
OMNICHANNEL MANTRA
A consumer transacts across channels—offline or online, next day or same-hour delivery. Hence, brands need to have a seamless strategy across channels in terms of communications, promotions, and portfolios.
WOW SKIN SCIENCE
Born in 2013, WOW Skin Science is currently one of the bestselling brands on Amazon India and the USA, and is available across over 3,000 Walmart stores in the USA. The brand, through its two lines—‘WOW Skin Science’ and ‘WOW Life Science’—delivers nature-infused, research-backed products that provide visible results and long-term benefits to customers. It is also one of the pioneering D2C businesses in India, leveraging e-commerce platforms to reach customers in every market tier across the country.
About ETP
ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms. .
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