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Stripe Apparel will launch made-to-measure retail format in India

Stripe Apparel Ltd, part of Pantaloon Industries, will launch a new retail format called Bangkok Fashion, a concept based on “made to measure”. The kick-off will happen at Future Group’s Orchid City Centre mall in Mumbai, in the coming August.

Abhay Kumut, CEO, Stripe Apparel, told Indiaretailing that the precise nature of the arrangement and stakeholding percentage with Future Group is yet to be finalised. The initial agreement is for Bangkok Fashion to be placed within the group’s malls.

Kumut explained the rationale behind the name: “Bangkok is known for its tailoring worldwide. It offers one of the finest customised tailoring, in fact.” However, Bangkok will not be used for sourcing; it is simply a symbolic title.

With “Fit is God” as its unique proposition, the retail venture will be targeted towards the middle-income group of customers. Kumut explained: “We will offer to the customer the option of dictating a complete look for himself or herself. Our thinking is, ‘why should the customer compromise in terms of fabric, fit, or style’. The concept includes made-to-order accessories as well.”

The plan for this year is to have 10 outlets up and running across metros and tier I cities. The count is expected to reach about 40 in the next year. To include shop-in-shop as well as standalone formats, the latter will be in the range of 500-700 square feet in terms of retail area.

Manjilas to bet on ready-to-eat segment

Kerala-based Manjilas Group is gearing up to hit the market with a host of ready-to-eat (RTE) products. The company, which markets a range of food products including rice and rice-based products under the Double Horse brand, expanded its portfolio of food products with the launch of jam and whole-wheat atta.

“We are already in the ready-to-eat segment in a small way, but we are planning to launch more products from the existing portfolio,” Vinod Manjila, director of administration, told Indiaretailing. The company is planning to introduce instant food products such as chapatis and Kerala porottas very soon.

The company will set up a food park in Palakkad district, Kerala. “We are expecting it to be operational by the middle of 2008. This facility will help consolidate the company’s operations and will involve an investment of Rs 5 crore,” Manjila said.

Asked about business turnover, he informed: “Last year we clocked in a turnover of Rs 65 crore, and for this fiscal the target is to touch Rs 121 crore.” Out of this, 70 per cent revenue comes from the Kerala market itself, 15 per cent from across the country, and another 15 per cent from exports.

Asked about exports, Manjila said: “At present we export our food products to 22 countries, which mainly include the Middle East, the United States and a few European countries. We are looking at about 50 countries over the course of the next one year.” The company intends to focus on exports to Europe and also to strengthen the Double Horse brand’s presence in the West Asian region.

The company has a product portfolio that includes 18 varieties of rice and 90 other products including rice-based products, pickles, curry mixes and cooking pastes. Its newly launched jam and whole-wheat atta will be sold under the Double Horse brand. The jam comes in two flavours – mixed fruit and pineapple – and is enriched with calcium.

The company has four manufacturing units in Tamil Nadu and Kerala.

Jubilant Group rolls out Total format

Jubilant Group, which started off with its Monday2Sunday food & grocery retail chains, has now opened its first mall christened Total in Bangalore. The company also announced the re-branding of its Bangalore-based value retail chain Jumbo Saver as Total. The anchor at the mall is also named as Total, and it is one of Bangalore’s largest hypermarkets, spread across 1.2 lakh square feet.

“Jubilant Group is targeting a revenue of Rs 8,200 crore in this fiscal. The new launches, re-branding exercise – everything is aimed at that target,” Dinesh Malpani, CEO, Total, told Indiaretailing. The company is planning to open 250 Monday2Sunday outlets across the South by 2010.

The sprawling mall, spread over 200,000 square feet, offers everything a family needs. There are over 800 fashion and lifestyle products to choose from, including apparel, footwear and accessories, besides a complete range of consumer durables, toys and sports equipments, coffee shops, fruits and vegetables, fish and meat, groceries, home lines, bakery, hypermarket and restaurants. The three-storeyed mall will soon have a pub and a food court.

Asked about renaming Jumbo Saver as Total, Malpani informed: “Only the name has changed to Total; the stores will continue to offer an assortment of brands at great prices, without the quality cuts. Like always, it has fashion, cosmetics, perfumes, timewear, eyewear, footwear, consumer durables, toys and sports equipments, bakery products, fruits and vegetables, fresh fish and meat, food and beverages, groceries, home appliances and furniture.” The Total hypermarket has allocated an area of 1,200 square feet for apparels alone.

Level one of Total mall is devoted to fashion and lifestyle brands like Reebok, Planet Fashion, Pepe, Peter England, Spykar and Kaanz. In addition, there are also McDonald’s, Café Coffee Day and Citi Deli. First and second levels are the retail playground for Total hypermarket, offering fashion and lifestyle apparels and accessories, food and groceries, home lines, furniture, beverages, and the like. The third floor will soon have a food court and a pub – likely to be operational by August 15.

The company has tied up with a Hyderabad-based food court Ohris, which will be opening its outlet in Total’s top floor. The Jubilant Group also holds the credit for bringing the Dubai-based sandwich bar Citi Deli into the country.

It is learnt that the company is bullish about the southern market. “Right now, the focus is on South India. First, we will open malls in other parts of Karnataka and will slowly move on to other states,” Malpani informed, though without disclosing the number of malls or targeted locations.

According to reliable sources, Jubilant Group has bought farmlands and also enlisted captive farms in the suburbs of Bangalore for procuring farm-fresh vegetables and fruits for selling in their stores. It is also learnt that the group had deployed fishermen in the coastal belts to source fresh and live seafood.

“Jubilant had done a good job. It’s a good experience, and I really enjoyed shopping; everything is fresh, especially vegetables and seafood. The fishes are alive and they are swimming in the water. Today is the first day and I hope they will continue with this,” said an excited shopper.

“This is the age of Wal-Mart – any organised retail brand doing less than that just won’t survive in the long run,” another shopper divulged.

– Vishnu Rageev R, Bangalore Bureau

Who is next after WalMart?

Today, this is the most frequently heard question in retail circles. Nobody knows yet, who’s going to strike its footprint for a pie in India’s $300 billion retail basket. If sources are to be believed, then UK’s Tesco and French retailer Carrefour are giving final touches to enter the country.

According to sources, Tesco-Tata talks are advancing and they may finalise it soon. “Tesco Hindustan Service Centre (HSC), a global services arm of Tesco, unveiled Tesco’s first Retail Test Lab recently in India at their Bangalore centre. This is a clear indicator and was the first step. They may announce it anytime,” sources in the industry said.

When contacted, an official at Tesco HSC responded: “See, Retail Test Lab has been set up to test and certify all the retail software and solutions that is developed at Tesco HSC for stores in the United Kingdom and Republic of Ireland (ROI). I don’t see any connection between this and Tesco’s Indian foray.” He declined to comment on the rumoured Tesco-Tata tie-up.

However, sources close to Tata and Tesco informed: “Since the government has not allowed FDI in the retail segment, it will be a technical alliance in the beginning, which will eventually turn into a JV wherein the Tatas will have the larger stake.”

The deal, if it materialises, will be the third venture of the Tata Group into the retail segment. Trent Limited, headed by Noel Tata, is one of the oldest retail companies of the country, running an apparel retail chain under the brand name Westside. Last October, Infiniti Retail, a 100 per cent subsidiary of Tata Sons, entered into a technical alliance with Australian retail chain Woolworths to start India’s first large-format specialist retail chain for consumer electronics and durables under the brand name Croma.

The fit between Tata and Tesco works out well, according to an analyst. “Based on scale Tesco can fit into Tata’s bills for its national impact, with its £1 of £8 in consumer spend passing through its UK tills; meanwhile, Tata contributes nearly 3 per cent of India’s GNP.”

Tesco was earlier talking to Bharti group, but Wal-Mart, the world’s largest retailer, clinched the deal from Tesco, which is the world’s third largest retailer after Carrefour.

Carrefour, the 86-billion-euro French retail giant, had earlier set up an office in India to study the market pulse of consumers. However, a few months later, in March 2004, the company pulled back its officials who were posted in New Delhi to chart its business plans in the country. It was learnt that Carrefour’s decision was influenced by lack of clarity and direction on foreign direct investment in various formats of trading, including retailing. Now, it seems that the retail daddy is optimistic about India.

According to sources, Anil Ambani-led Reliance may help Carrefour to build up a retail footprint in the country. “Carrefour is learnt to be in serious talks with Anil Dhirubhai Ambani Group (ADAG) for a joint venture,” a source close to ADAG said. The source added that there are more than two companies in the fray, but ADAG has more chances. Asked about Wadia’s alliances, he confirmed: “True, they are still there, but at present Anil is leading over Wadia’s.”

If the Anil Ambani group’s entry into the retail sector materialises, it would follow the mega retail foray of Mukesh Ambani-promoted Reliance Industries Limited (RIL) last year. RIL has outlined a whopping investment of Rs 25,000 crore in the retail business over the next five years.

Also, there were reports that Carrefour officials recently met Union Commerce and Industry Minister Kamal Nath and some senior Indian officials at the recently held World Economic Forum summit at Davos, where Anil Ambani was also present.

It is learnt that the younger Ambani is also keen to enter the organised retail sector. “Whether ADAG-Carrefour happens or not – he will enter the retail business in a big way,” sources confirmed.

According to AT Kearney’s latest report, India is the most favoured destination for global retailers. “If India’s much-anticipated retail revolution has a start date, it could well be soon. India, in the coming years, will wake up to see her shopping zones turning into war zones. The world will soon witness the first retail world war in India,” an expert envisaged.

The big question is: who’s going to win? Perhaps the answer is simpler than one might think – consumers.

– Vishnu Rageev R, Bangalore Bureau

Sangini launches first exclusive jewellery C-STORE at HPCL petrol pump in Mumbai

Spectrum Jewellery Pvt. Ltd, a Joint venture between Gitanjali Group and Sanghvi Exports, has partnered with Hindustan Petroleum Corporation Ltd (HPCL), creating an exclusive opportunity for their customers to fill their gas tanks and adorn themselves with gold and diamonds from the exclusive Sangini jewellery outlet at HPCL.

Film actor Tanushree Dutta, Dharmesh Bothra (COO, Gitanjali Group), Mehul Modh (CEO, Spectrum Jewellery Pvt. Ltd) and SP Chaudhry (executive director – Retail, HPCL) inaugurated the first-of-its-kind convenience store (C-Store) at HPCL pump, SV Road, and Turner Road Junction, Bandra (W), in Mumbai. The showroom spread across 1,500 square feet features designs under the brand name of Sangini.

The new store will also embark on a novel initiative – The Heritage Value Program. This will entitle the customers to participate in a programme whereby they will be entitled to get back the full value of their purchase of diamond Jewellery after a time period of 18 years. A purchase of Sangini Jewellery worth Rs 20,000 in a single instance or via a series of smaller purchases will qualify the customer for membership into the programme. This will be applicable for all future purchases the customer will make at any Sangini outlet across India. If the customer/s opts to have an early exit, he/she may do so after 12 years and in this case they will get 50 per cent of their purchase value back after 12 years.

“This agreement with Hindustan Petroleum has allowed Gitanjali Group to expand its retail foray, making jewellery shopping a convenient experience. The opening of the first Sangini-HPCL convenience store in Mumbai is another step towards providing our customers with a jewellery array at their disposal,” said Mehul Choksi, chairman, Gitanjali Gems.

With the opening of the C-Store, the Gitanjali Group continues its thrust growth into retail jewellery business by rolling out multiple brands and retail formats meeting different scale of economies across India.

Sangini was one of the flagship brands launched in India by Diamond Trading Company (DTC). It entered the market in 2004, and was run by seven sightholders till 2005. It has since been taken over by Spectrum Jewellery.

With two coastal refineries, an extensive infrastructure including cross-country pipelines, depots, terminals and bottling points, and a network of more than 7,500 retail outlets all over the country, HPCL has been meeting the energy needs of millions of Indian consumers for over 30 years. During the year 2006-07, HPCL recorded a turnover of more than Rs 90,000 crore and is classified as one of the Fortune 500 companies.

– Bangalore Bureau

Global real estate investment of US$382 billion in H1 2007 surpasses full year 2003 figure

Provisional figures from Jones Lang LaSalle show that global direct real estate investment totalled a record US$382 billion in the first half of 2007, a 16.6 per cent rise on volumes in the same period last year – and surpassing the full-year investment in 2003. Global real estate investment grew for the 16th consecutive quarter, with the Americas, Europe and Asia Pacific once again achieving record investment volumes.

Investment in Asia Pacific rose 12 per cent to US$55 billion, with a significant proportion of the increase representing additional cross-border investment. Japan, China and Singapore represented the strongest real estate markets in the region. Singapore became 2007’s hottest global market, with prime capital values increasing by 50 per cent in H1 fuelled by astounding rental growth and yield compression.

Stuart Crow, head of Asia Capital Markets at Jones Lang LaSalle, says, “Asia continues to be the focus for many global investors, given the continued strong economic fundamentals, improved liquidity via the REIT markets, and better transparency in some of the more emerging markets. Cross-border investment is at an all-time high; yet, it is likely to increase further in the next 12 months, particularly in the most-sought-after markets of Japan, Singapore, India and China. Return requirements continue to decrease as the competition for good-quality assets increases, with many opportunistic-style investors having to move into development, or secondary markets in order to achieve their total return projections.”

In the Americas, total investment surged 32 per cent to US$170.7 billion, primarily driven by the trading (and re-trading) of prime US properties acquired as a part of private equity-led REIT privatisations and subsequent portfolio break-ups. Eight single assets valued in excess of US$1 billion were sold – equalling the number sold in full year 2006. The majority of prime assets were sold to domestic investors – a notable change from 2006. Overall, cross-border investment increased again in the region. Latin America had a very strong half as the market became increasingly sought after by global, North American and European investors.

European investment volumes rose 4 per cent to US$156.6 billion, with the United Kingdom, Germany and France accounting for over two-thirds of volumes. Quality assets were particularly sought after. The UK market experienced a strong quarter for trophy assets, with six single assets valued at over US$1 billion trading – up from one in full-year 2006. Prime trophy assets also attracted very competitive bidding in Germany and France. Global, US, Irish and Spanish investors were dominant cross-border investors. German funds made a strong return to the European investment markets, many having significant liquidity after heavy selling activity in 2006.

Tony Horrell, CEO of Jones Lang LaSalle’s European Capital Markets Group, notes, “For the remainder of 2007, Jones Lang LaSalle expects global real estate markets to remain strong. However, we expect investors to become increasingly selective about markets. Globally, we continue to see a weight of money targeting the sector – evidenced by the record real estate funds raised by private equity in recent months. Cross-border investment remains strong – driven by global, Middle East, North American, Irish, German and Australian funds.”

Padraig Brown, head of Global Strategy and Research, Jones Lang LaSalle International Capital Group, adds, “The increased cost of debt in Europe and North America has led to negative yield spreads in many markets, forcing highly leveraged investors to adopt increasingly opportunistic strategies including development and repositioning of assets. Equity investors, with less reliance on debt, now occupy a strong position in competitive bidding against highly leveraged investors.”

“In the Americas, we are seeing a ‘flight to yield’ with investors seeking relative value in secondary and tertiary markets less affected by recent yield compression. Many of the privatised REITs have now been broken up and resold, and we expect transaction in H2 to return to more historical levels.”

Europe is experiencing a ‘flight to quality’ in many markets, with the pricing for some secondary assets now considered too close to that of prime assets. Many investors increasingly favour the European mainland over the United Kingdom as interest rates approach 6 per cent in the latter market. Emerging Europe remains popular with opportunistic investors.

– Bangalore Bureau

LuLu to enter India with mall in Kerala

UAE-based retail major LuLu, the flagship supermarket and hypermarket brand of Indian-owned conglomerate EMKE Group, is gearing up to start construction on a 1.2 million square feet mall in Kochi, its maiden project in India.

“Construction will stat very soon, ahead of a scheduled 2009 opening. LuLu will act as the mall’s anchor store with a 200,000 square hypermarket. It will also lease out space for 170 other international and regional brands and a food court,” Yousuf Ali MA, MD, EMKE Group, told Indiaretailing.

It is learnt that the company is also conducting feasibility studies for rolling out malls throughout the country, especially the southern metro cities like Bangalore, Chennai and Hyderabad.

“We are not ruling out any of the main cities. The Indian economy is booming and the middle class has never had it better. There are significant opportunities in India and this is the right time to enter the market,” Ali admitted.

Currently, the group operates supermarkets and hypermarkets in UAE, Oman, Qatar, Kuwait and Yemen, and is set to launch operations in Saudi Arabia and Bahrain by the end of this year. The company also has big plans for Egypt, Libya and Kenya.

Recently, the company opened its largest LuLu hypermarket in Al Barsha. The Dh205-million project takes the total store number to 58 in the Gulf. “Next year will see nine more hypermarkets coming up across GCC countries at an estimated investment of Dh3 billion,” Ali informed.

The company will also build a trade and marketing mall in the Dhahr Himier area of Sana’a with a total cost of nearly $150 million.

– Vishnu Rageev R, Bangalore Bureau

Veetee enters ready-to-eat segment

UK-based Veetee Fine Foods, a global exporter of premium basmati rice, has forayed into the ready-to-eat (RTE) segment with its range of rice and curries. The company has invested $3 million in machinery and other infrastructure in its Indian manufacturing unit in Haryana.

“The company plans to introduce 6-7 dishes every month. In India, we don’t find any competition from similar brands in this segment. The company expects to sell two million pouches in this year itself,” Rachita Mittal, marketing manager, Veetee Fine Foods, told Indiaretailing.

The ready-to-eat dishes have already been launched in Kolkata. Soon, they will be rolled out in Bangalore, followed by markets such as Mumbai, New Delhi, Chennai and Pune, across all modern retail formats and traditional outlets.

“The RTE segment in the country is worth Rs 200 crore. This could grow to Rs 500-600 crore in five years – by then, we hope to have a 30 per cent share of the market,” informed Aayushman Gupta, CEO, Veetee Fine Foods. He expects the international business to account for 70 per cent of sales.

Packed in microwavable pouches, the range consists of 15 north Indian curries (such as aloo choley and dal makhani) and three rice-based dishes (vegetable biryani, cumin rice and pulao) in 250 gm (rice) and 300 gm (curry) packs. These dishes have also been despatched to countries such as the United Kingdom, the United States, Switzerland and New Zealand.

Products in the pipeline include ready-to-eat combo meals, rice treats, ready-to-drink soups, sweets and desserts, south Indian dishes and global cuisines such as Chinese, to start with. “By next month, we plan to introduce a branded health drink. Also, research is on to make frozen parathas,” Mittal added.

Veetee Fine Foods produces 100,000 tonnes of rice, 70 per cent of which is exported. It exports to retail chains such as Tesco, Cosco and Wal-Mart. The company’s manufacturing unit in Haryana has a capacity to produce 60 lakh pouches per annum.

Other than India and the United Kingdom, the company has offices in Nigeria and Pakistan.

– Vishnu Rageev R, Bangalore Bureau

Reliance Retail forays into dairy sector

Reliance Retail, which started its operations from Hyderabad opening its first Reliance Fresh store there, has again chosen the Pearl City to test-market its new dairy flavour. The company entered the dairy products sector with a national pilot launch of its liquid milk in Hyderabad.

“Initially, the liquid milk branded Reliance Dairy Pure will be retailed through 43 Reliance Fresh stores in Andhra Pradesh, and it has a launch price of Rs 9 for a half-a-litre packet,” a company official told Indiaretailing.

When enquired about launching the dairy products in other states, he said: “Reliance is planning to roll out the liquid milk across the country in a phased manner. The national plans include launching three variants of liquid milk – family milk, low fat and whole milk.”

Reliance Retail is at present procuring 10,000 litres per day at its centre in Atmakur in Nellore district. The packaging, which is outsourced, is being done at Vikarabad in Ranga Reddy district.

It is also learnt that the company is firming up plans to enter the cheese-making sector.

 

Tata Coffee will have 100 retail points in five years

Tata Coffee Ltd (TCL), owned 51 per cent by Tata Tea, plans to launch 100 coffee outlets in the country over the next five years. The Bangalore-headquartered company currently has one such outlet – under the brand name Tata Mr Bean Junction – at Kochi in Kerala.

“We have plans to start another five in the current financial year,” Managing Director M Hamid Ashraff said.

“We are yet to finalise the locations. We are thinking of Hyderabad, Chennai and Bangalore.”

“We will own these shops. Thereafter, we will grow the franchisee route. In the next five years, we plan to have around 100 outlets,” he said.

Ashraff further informed that the Rs 60-crore, 3,600 metric-tonnes-per-annum coffee plant proposed to be set up in Uganda has been delayed as local bodies have been wrangling among themselves for the company’s investment. The company expects to sort out the issue in 2-3 months. Tata Coffee Ltd had entered into an agreement with the Ugandan government in November 2006 to set up a plant for producing instant coffee in that country.

Tata Coffee is the largest coffee plantation company in Asia with estates in Coorg, Hassan and Chickmagalur districts of Karnataka. The company has around 8,000 acres under crop, producing over 9,000 tonnes of coffee annually. TCL also has a state-of-the-art curing works at Kudige near Kushalnagar in Karnataka, with a curing capacity of 22,000 tonnes per annum.