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COVID-19: How e-tailers are adapting to changing consumer behavior

The pandemic has changed the way consumers used to consume fashion. With most consumers switching to working from home, there...

Women in Sarees: Changing connotations from the 20th to the 21st century

The most distinctive dress that marks the identity of the Indian woman across the world is the unstitched draped garment,...

Streetwear poised to explode on the back of excellent products, committed hypebeast

Streetwear is all about drops and product stories as opposed to themes. It is a specific fashion genre, streetwear is...

Going Green: Retail giants shift industry focus toward sustainability

Climate, biodiversity and oceans. One might wonder what they have to do with retail, and the answer is: a lot!...

Modern design helps close the digital divide, generate traffic for Indian malls

The traditional mall is fast becoming a historical anachronism. With the blitz of e-commerce and the convenience of doorstep delivery,...

The rising popularity of sports wear in India

Sports aesthetics have had enormous influence on fashion and styles over the years. From knitted shirts to pleated skirts, the...

Athleisure: Riding high on innovation and trends

When Bollywood actor Shilpa Shetty Kundra recently launched the holistic wellness app, Shilpa Shetty App – which features yoga and...

Casualwear market in India and its future dynamics

The casual wear market in India has been growing steadily over the last decade. It has kept the Indian consumer...

Inside the Indian sportswear industry

India today is at par with wider global fitness trends. The booming economy and changing lifestyle preferences have compelled Indian...

A Step in the Right Direction: The booming sports footwear market in India

India is becoming increasingly health-conscious, and Indians, irrespective of age, sex and demographic, are turning to sports, outdoors and adventure...

Latest News

India’s gems, jewellery exports dip 13.44% in June to Rs 15,939.77 cr: GJEPC

The total gems and jewellery exports stood at Rs 18,413.88 crore ($2,240.77 million) during June 2023 Mumbai: India's overall gems...