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FMCG

Unleashing the power of social media stars

Zainab S. Kazi -
Social media celebrities including famous YouTubers and Instagramers have become an asset for brands. Today, each social media celebrity has...
Beauty & Wellness

D2C beauty brand Plum opens 2nd store in Hyderabad

Anagha R Ratna -
The new outlet is located at Next Galleria Mall, Moosarambagh, Saidabad, Hyderabad Bengaluru: Beauty and skincare brand Plum Goodness has launched its...
D2C

Menswear brand Snitch to enter offline market

Anagha R Ratna -
Brand’s first offline flagship store is set to open on 4 July 2023 at Jayanagar, Bengaluru Bengaluru: Bengaluru-based men's online clothing brand...
Fashion & Lifestyle

Wrangler onboards cricketer Smriti Mandhana as its brand ambassador

Indiaretailing Bureau -
Mandhana will feature in the brand's marketing campaigns and initiatives across various platforms Bengaluru: Denim brand Wrangler India has appointed Indian cricketer...
Food & Beverage

Roastea: Using IoT to track customers’ beverage consumption habits

Bhavishya Bir -
The total addressable market for hot beverages is estimated to be 50,000 crores, while the total addressable market for vending...
D2C Buzz

Mantra behind the success of Nourish Mantra

Bhavishya Bir -
How Ritika Jayaswal nourished her Ayurveda-inspired D2C beauty brand Nourish Mantra through the pandemic to grow 180% in the second...
E-Commerce

$150bn e-commerce market: Potent mix of retail, telecom, digital media to put Reliance at top

PTI -
In a new report, Bernstein Research said India is evolving into a three-player market with Amazon, Walmart and Reliance New Delhi:...
Food & Grocery

Starting with pickles, how two women are taking Bihari cuisine to the world

Sanya Arora -
How Bihar-based D2C pickle brand JhaJi went from a single order to 80,000 orders in just 2 years New Delhi: Bihar-based D2C...
Beauty & Wellness

Bath & Body Works opens store in Delhi

Bhavishya Bir -
The new Bath & Body Works store is at Ambience Mall, Vasant Kunj, Delhi New Delhi: American personal care and fragrance...
Home Decor & Furnishing

Sapana Carpet-Mats: On a roll

Nehal Gautam -
How Sapana Carpet-Mats is ramping up its retail presence in the country after covering the distance from being a local brand...
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Rupendra Nigam is a seasoned IT leader with over 26 years of experience excelling in software and system design,...

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