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How well do we know our customers?

Having a good understanding of customers can help both retailers and brands to increase their sales exponentially. The more they...

Yin-Yang of online and offline Retaling

Not too long ago, we didn't have any identity on the Internet and there used to be only one world...

E Tailers going the brick & Mortar way

From a market size of $2.5 billion in 2009 to $15 billion in 2014 e-commerce has traveled a long way...

Hybrid Model: A Fad or Market Reality

Retailing in India is not just about offline (brick-and-mortar) model or online (e-commerce). There is a huge gap between these...

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Swiggy announces 5th ESOP liquidity programme worth $65 million

So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...