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How to give discounts without burning cash

Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitability A discount directly translates...

NIC Ice Creams signs Rashmika Mandanna as its first brand ambassador

NIC aims to enhance its nationwide presence with the association with the Rashmika Mandanna Bengaluru: NIC Honestly Crafted Ice Creams (NIC), owned...

Online food chain Salad Days enters Bengaluru

The food tech brand aims to launch three cloud kitchens in Bengaluru followed by others over the next few months Bengaluru:...

How Keventers is milking milkshakes business opportunity

How milkshake brand Keventers reinvented itself to clock a revenue growth of 50% in FY 2022-23 Delhi-based milkshake brand Keventers saw...

Myntra launches digital fashion and lifestyle credit card

The co-branded digital fashion and lifestyle credit card has been launched in collaboration with Kotak Mahindra bank Bengaluru: Online fashion marketplace Myntra...

Dessert brand Scuzo opens 4th outlet in Delhi NCR

The new Scuzo outlet is the company's 12th in Faridabad. The brand plans to open seven new stores next month...

We expect to add 80-100 stores next year: Mohit Khattar, Baskin Robbins

Mohit Khattar, chief executive officer, Graviss Foods Pvt Ltd - Baskin Robbins gives the inside scoop on the ice cream...

Dessert brand Scuzo opens 2nd outlet in Andhra Pradesh

Located at Rajahmundry, the new store is its 2nd store in Andhra Pradesh and 11th store pan India  Bengaluru: Dessert brand Scuzo...

Dosa Coffee opens its first outlet in Delhi NCR

This is the first Dosa Coffee outlet outside of Kolkata where it has eight outlets New Delhi: Dosa Coffee, a food...

IPL team RR signs partnership for co-branded chips with TagZ

IPL team Rajasthan Royals (RR) has signed chips brand TagZ as an official licensee to launch co-branded snack packs on...

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Ex-Zomato executive-owned F&B company Ninecamp Ventures raises Rs 16 cr seed funding

The proceeds will be allocated to enhancing the brand portfolio, acquiring prime real estate, recruiting talent, and investing in...